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Mock-up PR Plan Book
Lyft Inc.
Click the title below to download the full report.
“Lyft Green” Campaign Package
The campaign package includes analysis of the company, press materials and big campaign idea presentation.
Farmer Foodie
Marketing Plan Book
Farmer Foodie is a new vegan cheese brand and it is on a mission to bring customers the most deliciously sustainable dairy and gluten free “Cashew Parm” (vegan parmesan cheese made from cashew) products with a positive social and environmental impact.
Meow Wolf
Creative Ad
Meow Wolf is an arts production company that creates immersive, multimedia experiences that transport audiences of all ages into fantastic realms. This is a creative video ad I made for the interactive exhibits in Las Vegas, Denver and Santa Fe.
SugarFix (Virtual Brand)
Integrated Marketing Campaign
SugarFix is a virtual brand which provides monthly/weekly sugar delivery. It individualized customer profiles and unique candy assortments to create a distinctly personal subscription experience. This campaign include creative brief, marketing research, print/social/radio/TV/ambient advertisement package and website banner design.
Travel Writing Pieces
Click the titles below to download documents you want to view.
“The Very Beginning of My Second Departure”
The re-departure after I study abroad.
“Memory of Hainan”
The first coast I’ve ever been to in my life.
“Hanshan Temple At Night”
A sudden decision made me feel the vibe of my hometown.
“Before the start of a new adventure, we can have a nice ‘pre-journey’ “
Trivia about different transportation modes
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