Marketing Campaign for Aēsop
About the Campaign
“Nourish the hands – inspire the mind”
Aesop enables you to feel both calm and capable.
Serenity: Inspiration at Hand conveys that a calming moment is always accessible – encapsulated by a brief ritual of applying Aesop hand cream. It suggests a portable oasis of tranquility. The campaign visual identity reflects this with soothing colors (earthy neutrals, soft greys) and imagery of peaceful “micro-moments”.
Creative Empowerment: Hands that are cared for are ready to sketch the next design, type the next manuscript, mold the next clay sculpture, or simply tackle the next challenge. We depict hands in creative action (paint-smeared fingers, a pen on paper, knitting needles mid-row) juxtaposed with moments of rest (hands being massaged with balm).
Cohesive Identity: All campaign elements share a sophisticated, minimalist aesthetic true to Aesop.
OOH advertisements
Billboard – “Your Pocket-Sized Oasis”: Placed prominently in high-traffic urban zones, this billboard features a serene composition.
Bus Shelter – “Your Moment of Quiet”: Designed for slower-paced urban environments like transit stops, this piece transforms a simple analog clock into a metaphor for mindful pause.
Together, these two placements tell a coherent story:
Aesop hand cream is not merely skincare—it is a ritual of calm, a tactile retreat from overstimulation. Aēsop hand balm is a seamless extension of urban well-being, aligning sensorial care with emotional presence.
Infographic: Care in Every Touch
“Aēsop and the Art of Hand Wellness“
At Aesop, we believe that care is a daily ritual—quiet, intentional, and deeply human. This infographic draws attention to the often-overlooked toll modern life takes on our hands: the tools of expression, connection, and labor. From the health worker to the painter, the coder to the cook, the hands carry both routine and meaning.
For us, these findings reaffirm a core philosophy: products should not only repair the skin, but respect the person. Our hand balms are formulated to restore balance where it is most needed—not only through botanical efficacy, but through fragrance, texture, and the moment of pause they create.
More than a product, hand care is an invitation to slow down and return to the body—to the surfaces that hold, create, and endure. This is where function meets ritual. And that is where Aesop belongs.
Instagram Posts: “Meet the Creators” series
A series of four Instagram ad posts introduces different young creators and how Aesop hand cream fits into their daily creative ritual.
The Artist
Caption: “🎨 My art comes from the heart… and my hands. After hours covered in paint, I use a botanical Aesop balm to refresh and reward my skin.” #HandsThatCreate #MeetTheCreators
The Gardener
Caption: “🌱 Whether I’m planting trees or picking up litter, my hands can get rough. Aesop’s hand balm helps heal the wear and tear, so I can get back out there tomorrow.” #HandsThatCreate #MeetTheCreators
The Musician
Caption: “🎶 After hours of creating beats, treating my hands to rich hydration is like an encore for my senses. The scent, the feel – it’s inspiration for the next melody.”
#HandsThatCreate #MeetTheCreators
The Coder
Caption: “💻 Building the next big app means long coding sessions. Taking a minute to hydrate my hands with Aesop isn’t a break from work – it’s part of staying in the zone.”#HandsThatCreate #MeetTheCreators
Blog Post – Calm in the Palm: A Daily Ritual for Busy Hands
In the cadence of modern urban life, quiet is a luxury—one often buried beneath digital noise, meetings, and moments that blur into one another. Yet, serenity does not always require an escape. Sometimes, it simply begins in the palm of your hand.
At Aesop, we believe that the most effective acts of self-care are not those performed occasionally, but those seamlessly woven into the rhythm of your day. In our pursuit to cultivate thoughtful living, we introduce the concept of the micro-ritual: a brief, intentional moment that anchors the mind and soothes the senses—without interrupting the demands of a fast-paced schedule.
Our hand balms are formulated with this philosophy in mind. Enriched with botanicals renowned for their calming and restorative properties—lavender for relaxation, rosemary for clarity, and mandarin rind for gentle revitalisation—each balm offers more than functional skincare. It invites a sensory interlude.
We encourage the following simple yet transformative ritual: pause. Step away from the digital stream. Uncap the balm. Massage slowly into the hands—beginning at the wrists, tracing each knuckle, and circling the fingertips. Inhale deeply. Let the aromatic profile transport you, however briefly, to stillness.
Such a practice does not merely restore dry skin. It recentres thought, encourages presence, and honours the role of the hands—not just as tools of productivity, but as extensions of intention and care. Whether composing music, typing code, painting, writing, or planting—your hands articulate your inner world. They carry your work, your thoughts, your ambitions.
This is not indulgence. It is investment. A commitment to oneself that acknowledges that even amidst professional urgency and creative pursuit, wellness must remain non-negotiable. The ritual may be small. But its impact is profound. In every commute, between every task, in the soft space between action and thought—you hold the capacity for calm.
Discover your pocket-sized sanctuary. Let your hands lead the way.
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