Client: CAVA

CAVA: EAT THE RAIN-BOWL

Keep up with the times. Keep up with your health.
Keep up with the season.

Outdoor Promotion
Bus shelter

Creative inspiration
This poster turns the nutrition idea of “eat the rainbow” into a playful, literal rainbow that radiates from a hero bowl. The ingredients orbit like planets—tomato, blueberries, greens—signaling diversity and balance at a glance. The wordplay “RAIN-BOWL” lands fast in a bus-shelter context where dwell time is short, while the clean white background and concentric colors keep the message legible from a few steps away.

How it reflects CAVA’s value
The composition highlights CAVA’s Mediterranean roots (fresh produce, olive-oil sheen, grilled proteins) and the brand’s promise of real flavor + real nutrition. It cues choice and generosity while reinforcing modern wellness that’s vibrant, inclusive, and quick. The bright palette mirror CAVA’s approachable tone and make the food feel alive, not “diet.”

OOH

Outdoor Promotion –
Billboard

Creative inspiration
This board is designed for speed: oversized, high-contrast typography and a bold pumpkin anchor immediately read from across the street. The warm, autumn gradient and subtle Halloween cue (bat) create seasonal relevance.

How it reflects CAVA’s value
It frames CAVA keeping up with your body and the season via limited-time, produce-forward specials. The message reinforces that CAVA’s food is flavorful and timely; this is a brand that blends nutrition science with everyday joy.

Instagram Posts

The “Eat the Rain-Bowl” Instagram series draws inspiration from the idea of colorful eating as functional nutrition. Each post spotlights one color—red, yellow, green, or purple—through an ingredient-focused composition. The clean gradient backgrounds, bold typography, and color-coded visual hierarchy make the content scroll-stopping while staying cohesive as a series. The playful pun on “rainbow” connects emotional joy with nutritional value, turning a health message into something modern, upbeat, and visually craveable.

These posts perfectly echo CAVA’s Mediterranean philosophy—fresh, vibrant, and health-conscious food made simple. By associating each color with specific wellness benefits (energy, happiness, balance, immunity), the campaign educates while it entertains. The design consistency and educational tone elevate CAVA’s image as a lifestyle brand that encourages customers to eat colorfully, live consciously, and feel good.

Blog Post – EAT THE RAINBOW, THE MEDITERRANEAN WAY

Food should do more than fill you up—it should help you keep up. With your schedule. With the science. With your body’s changing needs through the year. At CAVA, that’s what “Eat the Rainbow” means: not a trend or a trick, but a practical nutrition framework backed by Mediterranean ingredients and real flavor. When your bowl carries a spectrum of colors, it carries a spectrum of nutrients too. That’s how you stay energized today and well tomorrow.

Color isn’t cosmetic; it’s chemistry. Red tomatoes and peppers bring lycopene and vitamin C that support immunity and heart health. Orange vegetables such as pumpkin and carrots deliver beta-carotene—your body converts it to vitamin A for vision, skin, and immune function. Yellow ingredients like chickpeas and corn add complex carbohydrates, fiber, and minerals that steady your energy. Greens—spinach, herbs, and cucumber—are rich in chlorophyll, folate, and antioxidants that help you feel light yet nourished. Purple foods like cabbage and eggplant are loaded with polyphenols that support recovery and cellular protection. When these colors live together in one bowl, you’re not “dieting”—you’re diversifying your micronutrients in a way your body immediately recognizes.

This is where CAVA’s Mediterranean roots matter. The Mediterranean pattern is one of the most researched eating styles in modern nutrition, celebrated for balancing healthy fats, lean proteins, and plant diversity. Extra-virgin olive oil provides monounsaturated fats that help your body absorb fat-soluble nutrients from colorful vegetables. Lean proteins—grilled chicken, braised lamb, roasted falafel—bring iron and amino acids that work with plant foods to sustain focus without the afternoon crash. Herbs, citrus, and spices add flavor without loading your plate with sugar or heavy sauces. In short: the food is bright, the ingredients are simple, and the nutrition is sound.

We also know wellness has to meet you where you are. “Eat the Rainbow” only works if it’s easy and enjoyable. That’s why CAVA is built around choice and generosity: you can compose a bowl your way, layer flavor with harissa or tahini, double down on vegetables without hidden upcharges, and still move through your day on time. It’s modern wellness you can actually keep up with—ordered online, picked up fast, and eaten anywhere your life takes you.

As the weather shifts, your body asks for slightly different support. Cooler months call for warmth, deeper flavors, and orange-hued produce that’s naturally abundant. Enter the season’s quiet hero: pumpkin. Beyond the cozy taste, pumpkin brings beta-carotene for skin and immune defense, potassium for steady energy, and fiber to keep you satisfied. Paired with Mediterranean staples—olive oil, cumin, garlic, lemon—it becomes more than a comfort food; it becomes nutrition with purpose. That’s why this season we’re highlighting our limited Orange Season feature: roasted pumpkin folded into a bowl that’s bright, balanced, and unmistakably CAVA.

Think of the bowl like a conversation between color and function. Orange roasted pumpkin provides vitamin A precursors and gentle sweetness; red cherry tomatoes and peppers add vitamin C that helps your body utilize plant iron more effectively; greens refresh with folate and magnesium; purple cabbage brings antioxidants that support recovery after a long day or a hard workout. Add a lean protein if you’d like—grilled chicken for a clean, versatile base, or spiced falafel for a plant-forward twist—and finish with extra-virgin olive oil so those colorful nutrients are absorbed, not wasted. The result is a meal that feels modern because it is: grounded in science, powered by plants, and tuned to your season.

“Keeping up” isn’t about chasing the newest superfood; it’s about building reliable habits that fit real life. One colorful bowl a day moves the needle on fiber, antioxidants, and key vitamins that most people are missing. One Mediterranean drizzle of olive oil helps you use more of what you eat. One choice to add another color—some kale here, a spoon of hummus there—pushes your plate closer to balance without making your routine complicated. This is the kind of nutrition that survives a busy week and still feels great on the weekend.

So here’s our invitation: keep up with your health by keeping up with the season. Stop by your nearest CAVA, build your own rainbow with the freshest produce we’re featuring right now, and taste how good balance can be. And while it lasts, don’t miss the Orange Season spotlight—our roasted pumpkin blend that brings warmth, color, and function to your fall routine. Catch it before it turns into the next season’s story.

Eat colorfully. Live fully. EAT THE RAINBOW—only at CAVA.