Presentation

This presentation includes content like strategic background, competitive research, target audiences, story treatment, storyboard, the Iterative process, storyboard to Video Ad, and other important parts (Video Work Overview, Feedbacks, Derivative Videos…).
The main goal for Walmart we try to achieve is to change how college students see Walmart—from “cheap basics store” to “stylish and affordable destination for everything I need.” We will use the “Yes, We Know” campaign to accomplish this objective, which is inspired by Walmart’s early campaign
“Did you know?”