{"id":93,"date":"2025-04-01T19:23:35","date_gmt":"2025-04-01T19:23:35","guid":{"rendered":"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=93"},"modified":"2025-05-06T16:01:31","modified_gmt":"2025-05-06T16:01:31","slug":"client-vaseline","status":"publish","type":"page","link":"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=93","title":{"rendered":"Client Vaseline"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-8165f36a wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><p class=\"wp-block-site-title\"><a href=\"https:\/\/xinyuezo.annenbergprhosting.com\" target=\"_self\" rel=\"home\">all_about_xinyue_zou<\/a><\/p>\n\n\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-f4c28e8b wp-block-group-is-layout-flex\"><nav class=\"is-responsive items-justified-right wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-fc306653 wp-block-navigation-is-layout-flex\" aria-label=\"Navigation\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" 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class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-right wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=23\"><span class=\"wp-block-navigation-item__label\">HOME<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=78\"><span class=\"wp-block-navigation-item__label\">Past Work<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=130\"><span class=\"wp-block-navigation-item__label\">A\u0113sop Campaign<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=194\"><span class=\"wp-block-navigation-item__label\">Client: CAVA<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=224\"><span class=\"wp-block-navigation-item__label\">Comp Exam \u2013 Mattel Hot Wheels x F1<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=311\"><span class=\"wp-block-navigation-item__label\">PR525 Final Work Page<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-cdf985e3 wp-block-group-is-layout-constrained is-style-section-1--2\" style=\"min-height:85vh;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-643ced6b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"2274\" height=\"1644\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Jietu20250401-070542@2x.jpg\" alt=\"\" class=\"wp-image-98\" style=\"border-top-left-radius:150px;border-bottom-right-radius:150px;object-fit:cover\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Jietu20250401-070542@2x.jpg 2274w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Jietu20250401-070542@2x-300x217.jpg 300w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Jietu20250401-070542@2x-1024x740.jpg 1024w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Jietu20250401-070542@2x-768x555.jpg 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Jietu20250401-070542@2x-1536x1110.jpg 1536w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Jietu20250401-070542@2x-2048x1481.jpg 2048w\" sizes=\"auto, (max-width: 2274px) 100vw, 2274px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>Vaseline Petroleum Jelly<\/strong><\/h2>\n\n\n\n<p><strong>Vaseline Petroleum Jelly<\/strong> is the brand\u2019s most iconic and original product. First introduced in <strong>1870<\/strong>, it has since become a household staple around the world, known for its <strong>pure, gentle, and multi-purpose skin protection<\/strong>. Made from 100% white petrolatum through a triple purification process, this simple yet powerful formula is dermatologist-recommended and safe for daily use.<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-icon-color is-style-logos-only is-layout-flex wp-block-social-links-is-layout-flex\"><li style=\"color:currentColor;\" class=\"wp-social-link wp-social-link-x has-currentColor-color wp-block-social-link\"><a href=\"https:\/\/x.com\/vaselinebrand?lang=bn\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">X<\/span><\/a><\/li>\n\n<li style=\"color:currentColor;\" class=\"wp-social-link wp-social-link-instagram has-currentColor-color wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/vaselinebrand\/?hl=en\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li style=\"color:currentColor;\" class=\"wp-social-link wp-social-link-tiktok has-currentColor-color wp-block-social-link\"><a href=\"https:\/\/www.tiktok.com\/@vaselinebrand?lang=en\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.708 0.027c1.745-0.027 3.48-0.011 5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 11.667-0.104 1.864-0.719 3.719-1.803 5.255-1.744 2.557-4.771 4.224-7.88 4.276-1.907 0.109-3.812-0.411-5.437-1.369-2.693-1.588-4.588-4.495-4.864-7.615-0.032-0.667-0.043-1.333-0.016-1.984 0.24-2.537 1.495-4.964 3.443-6.615 2.208-1.923 5.301-2.839 8.197-2.297 0.027 1.975-0.052 3.948-0.052 5.923-1.323-0.428-2.869-0.308-4.025 0.495-0.844 0.547-1.485 1.385-1.819 2.333-0.276 0.676-0.197 1.427-0.181 2.145 0.317 2.188 2.421 4.027 4.667 3.828 1.489-0.016 2.916-0.88 3.692-2.145 0.251-0.443 0.532-0.896 0.547-1.417 0.131-2.385 0.079-4.76 0.095-7.145 0.011-5.375-0.016-10.735 0.025-16.093z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">TikTok<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-5c8fb865 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top has-global-padding is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-95996b15 wp-block-column-is-layout-constrained\">\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right is-style-default\" style=\"border-radius:0px\"><strong>Outdoor Promotion<\/strong><br><strong>Bulletin &#8211; <\/strong><br>large billboard<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-afa84b58 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70);flex-basis:50%\">\n<p><\/p>\n\n\n\n<p>Inspired by Michelangelo\u2019s <em>The Creation of Adam<\/em>, this billboard reimagines the iconic moment of touch through a jar of Vaseline Petroleum Jelly \u2014 the \u201cCreation of Classic.\u201d A timeless goddess and a futuristic woman reach for one another across eras, united by the same legendary product. <br><strong>The visual speaks to Vaseline\u2019s enduring legacy: loved across generations, unchanged yet always essential.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Untitled-design-1-1024x768.png\" alt=\"\" class=\"wp-image-101\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Untitled-design-1-1024x768.png 1024w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Untitled-design-1-300x225.png 300w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Untitled-design-1-768x576.png 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Untitled-design-1-1536x1152.png 1536w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Untitled-design-1-2048x1536.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Valla-publicitaria-horizontal-negro-verde-menta-verde-pastel-atrevido-tipo-y-grunge-3.png\">Click to see the original version of the Billboard Poster<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group alignwide is-layout-grid wp-container-core-group-is-layout-5fdb10e5 wp-block-group-is-layout-grid\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-nowrap is-layout-flex wp-container-core-group-is-layout-627337ab wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading is-style-text-annotation is-style-text-annotation--3\">Outdoor Adv<\/h2>\n\n\n\n<p class=\"is-style-text-subtitle is-style-text-subtitle--4\"><strong>Outdoor Promotion<\/strong> <strong>&#8211;<\/strong> <br>Bus shelter<br><br>This bus shelter ad features a trail of falling dominoes, each symbolizing a different everyday skin or care issue \u2014 from eczema and dryness to scrapes, messes on household items, and even rough pet fur. Just before the final domino falls, a small jar of Vaseline Petroleum Jelly stops the collapse. The message is simple: <em><strong>Hundreds of problems, one solution.<\/strong><\/em><\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2152\" height=\"1538\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Jietu20250401-075510@2x.jpg\" alt=\"\" class=\"wp-image-105\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Jietu20250401-075510@2x.jpg 2152w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Jietu20250401-075510@2x-300x214.jpg 300w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Jietu20250401-075510@2x-1024x732.jpg 1024w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Jietu20250401-075510@2x-768x549.jpg 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Jietu20250401-075510@2x-1536x1098.jpg 1536w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Jietu20250401-075510@2x-2048x1464.jpg 2048w\" sizes=\"auto, (max-width: 2152px) 100vw, 2152px\" \/><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"2304\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/dry-skin-1.png\" alt=\"\" class=\"wp-image-106\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/dry-skin-1.png 1728w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/dry-skin-1-225x300.png 225w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/dry-skin-1-768x1024.png 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/dry-skin-1-1152x1536.png 1152w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/dry-skin-1-1536x2048.png 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-8f39493d wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><br><strong>Instagram Posts<\/strong><\/h2>\n\n\n\n<p>&#8220;Vaseline&#8217;s Daily Schedule&#8221; Series<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Scraped-my-knee-fixed-it-with-a-dab-of-Vaseline-like-its-NBD.-Shes-my-lowkey-MVP-\ud83d\udcaa-SoftGirlSurvivor-\ud83c\udfc3_\u2640\ufe0f\ud83e\ude79-LiveVersatile-1024x768.png\" alt=\"\" class=\"wp-image-119\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Scraped-my-knee-fixed-it-with-a-dab-of-Vaseline-like-its-NBD.-Shes-my-lowkey-MVP-\ud83d\udcaa-SoftGirlSurvivor-\ud83c\udfc3_\u2640\ufe0f\ud83e\ude79-LiveVersatile-1024x768.png 1024w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Scraped-my-knee-fixed-it-with-a-dab-of-Vaseline-like-its-NBD.-Shes-my-lowkey-MVP-\ud83d\udcaa-SoftGirlSurvivor-\ud83c\udfc3_\u2640\ufe0f\ud83e\ude79-LiveVersatile-300x225.png 300w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Scraped-my-knee-fixed-it-with-a-dab-of-Vaseline-like-its-NBD.-Shes-my-lowkey-MVP-\ud83d\udcaa-SoftGirlSurvivor-\ud83c\udfc3_\u2640\ufe0f\ud83e\ude79-LiveVersatile-768x576.png 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Scraped-my-knee-fixed-it-with-a-dab-of-Vaseline-like-its-NBD.-Shes-my-lowkey-MVP-\ud83d\udcaa-SoftGirlSurvivor-\ud83c\udfc3_\u2640\ufe0f\ud83e\ude79-LiveVersatile-1536x1152.png 1536w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Scraped-my-knee-fixed-it-with-a-dab-of-Vaseline-like-its-NBD.-Shes-my-lowkey-MVP-\ud83d\udcaa-SoftGirlSurvivor-\ud83c\udfc3_\u2640\ufe0f\ud83e\ude79-LiveVersatile-2048x1536.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-08c01c1c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group wp-container-content-231d8afb is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d439c89b wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<figure class=\"wp-block-image size-large wp-container-content-0733e5d0\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/1-1024x1024.png\" alt=\"\" class=\"wp-image-109\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/1-1024x1024.png 1024w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/1-300x300.png 300w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/1-150x150.png 150w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/1-768x768.png 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-5280e479 wp-block-group-is-layout-flex\">\n<p class=\"has-medium-font-size\"><strong>8:00 AM<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Rise, shine, and seal in the glow \u2728 Vaseline&#8217;s how I keep my skin soft before I even sip coffee.<br>#MorningMoistureClub \u2600\ufe0f\ud83d\udca7 #LiveVersatile<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group wp-container-content-231d8afb is-vertical is-layout-flex wp-container-core-group-is-layout-05b43539 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<figure class=\"wp-block-image size-large\" style=\"font-size:14px\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/2-1024x1024.png\" alt=\"\" class=\"wp-image-110\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/2-1024x1024.png 1024w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/2-300x300.png 300w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/2-150x150.png 150w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/2-768x768.png 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/2.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-5280e479 wp-block-group-is-layout-flex\">\n<p class=\"has-medium-font-size\"><strong>1:00 PM<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Scraped my knee, fixed it with a dab of Vaseline like it\u2019s NBD. She\u2019s my lowkey MVP \ud83d\udcaa<br>#SoftGirlSurvivor \ud83c\udfc3\u200d\u2640\ufe0f\ud83e\ude79 #LiveVersatile<br> <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-08c01c1c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group wp-container-content-231d8afb is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d439c89b wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<figure class=\"wp-block-image size-large wp-container-content-0733e5d0\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/3-1024x1024.png\" alt=\"\" class=\"wp-image-113\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/3-1024x1024.png 1024w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/3-300x300.png 300w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/3-150x150.png 150w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/3-768x768.png 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/3.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-5280e479 wp-block-group-is-layout-flex\">\n<p class=\"has-medium-font-size\"><strong>6:00 PM<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Post-work cuddle session = me + my dog + a lil Vaseline paw spa \ud83d\udc3e Everyone deserves smooth skin, even him.<br>#PawfectionRoutine \ud83d\udc36\ud83d\udc85 #LiveVersatile<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group wp-container-content-231d8afb is-vertical is-layout-flex wp-container-core-group-is-layout-05b43539 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<figure class=\"wp-block-image size-large\" style=\"font-size:14px\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/4-1024x1024.png\" alt=\"\" class=\"wp-image-114\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/4-1024x1024.png 1024w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/4-300x300.png 300w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/4-150x150.png 150w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/4-768x768.png 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/4.png 1080w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-5280e479 wp-block-group-is-layout-flex\">\n<p class=\"has-medium-font-size\"><strong>9:00 PM<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Freshly shaved legs + Vaseline = main character energy before bed \ud83c\udf19 Catch me moisturized and unbothered.<br>#SilkySleepyVibes \ud83d\udec1\ud83d\udecc #LiveVersatile<br> <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-container-core-group-is-layout-d58a0413 wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-x-large-font-size\"> <br><strong>Blog Post<\/strong> &#8211; The Creation of a Classic: Vaseline Petroleum Jelly Reborn for Gen Z<\/h2>\n\n\n\n<p>Vaseline Petroleum Jelly (VPJ) has sat in bathroom cabinets for over a century \u2013 a trusty <strong>\u201c101 uses\u201d<\/strong> staple your mom or grandma swore by. But let\u2019s be real: for many Gen Z\u2019ers, that little tub of petroleum jelly feels <em>so<\/em> old-school, like something collecting dust in a medicine cabinet. <strong>Not anymore.<\/strong> It\u2019s 2025, and Vaseline\u2019s iconic jelly is stepping back into the spotlight \u2013 this time as a bold, <strong>life-hack hero<\/strong> for the modern generation. The new campaign is all about reintroducing VPJ as <strong>the ultimate multi-purpose hack<\/strong>: a timeless classic turned Gen Z essential.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cbe57604 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-color:var(--wp--preset--color--accent-6);border-top-width:1px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading\"><strong>150 Years Young: From Medicine Cabinet to TikTok Trend<\/strong><\/h3>\n\n\n\n<p>Don\u2019t call it a comeback \u2013 Vaseline\u2019s been here for <strong>over 150 years<\/strong>, healing and protecting since 1870. The original formula (discovered by chemist Robert Chesebrough in 1859) hasn\u2019t changed much, and for good reason: if it ain\u2019t broke, don\u2019t fix it. Generations have used Vaseline Jelly for everything from soothing burns to softening lips. Its utility makes it an undeniable staple. The problem? Many young people saw it as just <em>\u201cmy mother\u2019s jar\u201d<\/em> \u2013 effective yet unexciting.<\/p>\n\n\n\n<p>Today, that\u2019s changing fast. In fact, VPJ is finding <em>viral<\/em> popularity thanks to trends like <strong>slugging<\/strong> \u2013 the TikTok-famous skincare hack of slathering your face in petroleum jelly for an overnight glow. This <strong>\u201cuniversal balm\u201d<\/strong> has won over a vast new Gen Z fanbase via the slugging craze, proving that a 19th-century skincare hack can <em>totally<\/em> become a 21st-century obsession. Who knew that grandma\u2019s night cream would turn into a hashtag?<\/p>\n\n\n\n<p>And it\u2019s not just about face care. Vaseline\u2019s versatility is <em>finally<\/em> getting the hype it deserves. Think about it: a single product that\u2019s cheap, natural, fragrance-free, and works for <strong>hundreds of different problems<\/strong> \u2013 that actually fits perfectly with Gen Z\u2019s practical, budget-conscious and DIY ethos. No more buying 10 different niche products when one classic jelly can do the trick.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-color:var(--wp--preset--color--accent-6);border-top-width:1px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading\"><strong>The New Icon on the Block<\/strong><\/h3>\n\n\n\n<p>Vaseline Petroleum Jelly\u2019s glow-up is a case study in how to refresh a classic. From a perceived one-trick pony to a <strong>multi-tasking legend<\/strong>, from \u201cjust another old product\u201d to a bold cultural icon \u2013 VPJ is embracing its <em>inner influencer<\/em>. The next time you see that little blue-and-white jar, whether it\u2019s painted on a billboard like a Renaissance masterpiece or stopping dominoes of daily disasters in an ad, you might just feel a spark of inspiration (or at least curiosity). This is <strong>not your mom\u2019s Vaseline<\/strong> anymore; it\u2019s a Gen Z badge of honor now \u2013 the mark of someone clever enough to appreciate a <em>timeless hack<\/em>.<\/p>\n\n\n\n<p>In a world obsessed with innovation, Vaseline is proving that sometimes the greatest innovation is simply showing the world all the amazing things an <em>old<\/em> product can do. So here\u2019s to the <strong>Creation of a Classic<\/strong> \u2013 the re-creation, that is. Vaseline Petroleum Jelly is cool again. It\u2019s art. It\u2019s a trend. It\u2019s a lifestyle. It\u2019s the little jar of \u201cwonder jelly\u201d that\u2019s ready to conquer hundreds more problems for the next hundred years. And honestly? We love to see it.<\/p>\n\n\n\n<p><em>(Now go raid your cabinet, text your mom a thank-you for keeping that jar around, and try a new Vaseline hack today. After all, you\u2019ve got at least 101 to choose from!)<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cbe57604 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-color:var(--wp--preset--color--accent-6);border-top-width:1px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading\"><strong>Hundreds of Problems, One Solution<\/strong><\/h3>\n\n\n\n<p>Let\u2019s spill some of Vaseline\u2019s best-kept secrets:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Skin Saviour:<\/strong> Of course, Vaseline is a dry skin hero. Tap it onto cracked heels or elbows at night and wake up to smooth skin. It shields and soothes minor cuts or burns by creating a protective barrier so skin can heal faster. Windburn on your cheeks? A dab of jelly calms the sting. Eczema flare-up? Vaseline\u2019s gentle occlusive layer locks in moisture and relieves irritation \u2013 dermatologists often recommend it.<\/li>\n\n\n\n<li><strong>Beauty Hacks Galore:<\/strong> No lip gloss? No problem \u2013 Vaseline gives a clear glossy shine on lips or eyelids for that dewy look. It can even act as a substitute highlighter on cheekbones for a <em>natural glow<\/em>. Makeup emergency? Use it to gently remove stubborn eye makeup\u200b<a href=\"https:\/\/www.realsimple.com\/beauty-fashion\/skincare\/vaseline-uses#:~:text=Remove%20Eye%20Makeup\" target=\"_blank\" rel=\"noreferrer noopener\">realsimple.com<\/a>, or mix it with loose pigments to create a DIY cream eyeshadow or blush. Some beauty gurus use it to tame unruly brows or as a lash conditioner for fluttery lashes without mascara. It even makes perfume last longer when you apply a little on pulse points.<\/li>\n\n\n\n<li><strong>First-Aid &amp; Fitness:<\/strong> Runners have long used Vaseline to prevent chafing (thighs, we\u2019re looking at you) and even to guard against blisters on feet. Got new shoes biting your ankles? Smooth some jelly on the hot spots. It\u2019s a go-to for soothing new tattoos and piercings because it protects the skin while letting it heal. And if you\u2019ve ever had <em>ahem<\/em> a situation with raw skin (like a surfer\u2019s rash or, as cyclists know too well, saddle soreness), a little Vaseline provides instant relief and a friction-free surface.<\/li>\n\n\n\n<li><strong>Fashion &amp; Lifestyle Fixes:<\/strong> This is where VPJ truly surprises. Scuffed leather boots or a dull patent purse can shine like new with a light coating of Vaseline (yes, seriously \u2013 it brings back the luster). Stuck zipper on your jacket? Vaseline to the rescue as a makeshift WD-40. Squeaky door hinge annoying you? A tiny dab stops the squeal. You can even use it to prevent car door seals from cracking in winter, or rub it on the neck of your nail polish bottles to keep the caps from sticking. It\u2019s basically the DIYer\u2019s dream product.<\/li>\n\n\n\n<li><strong>Pet &amp; Parenting Hacks:<\/strong> Got a pup with dry paw pads or a cut that they won\u2019t stop licking? Vaseline is pet-friendly (just don\u2019t let them eat the whole jar) and can protect those paw paws until they heal. For new parents, a classic trick: a thin layer on baby\u2019s bottom can help prevent diaper rash (because it repels moisture). You can even put a little Vaseline around your hairline before home hair-dye \u2013 it prevents dye from staining your skin. The use cases truly go on and on \u2013 honestly, we\u2019re barely scratching the surface of the <strong>101+ uses<\/strong> here.<\/li>\n<\/ul>\n\n\n\n<p>In short, Vaseline Petroleum Jelly isn\u2019t just for dry skin \u2013 it\u2019s the <em>ultimate multi-tasker<\/em>. Instead of seeing it as a boring old jar, the campaign is reframing VPJ as that <strong>one ingenious item<\/strong> you should have in your bag or on your shelf because it can MacGyver its way out of so many daily dilemmas. In an age where Gen Z loves <strong>life hacks<\/strong> and simplifying life with smart tricks, Vaseline is <em>literally<\/em> the one-stop solution. Why juggle dozens of products when one $3 tub of Vaseline does it all?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-color:var(--wp--preset--color--accent-6);border-top-width:1px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading\"><strong>From Old-School to <em>Iconic<\/em>: Why It Matters<\/strong><\/h3>\n\n\n\n<p>At this point, you might be thinking, \u201cOkay, cool, Vaseline can do a lot\u2026 but is it really <em>that<\/em> deep? Do we need to turn a simple jelly into a cultural icon?\u201d The answer from Team Vaseline is <strong>yes<\/strong>, and here\u2019s why. Gen Z consumers aren\u2019t just buying a product; they\u2019re buying into an identity and a vibe. This is a generation that grew up with endless options and rapid-fire new product drops on social media. To capture their attention (and hearts), Vaseline has to stand for something <em>bigger<\/em> than just petroleum jelly.<\/p>\n\n\n\n<p>By rebranding Vaseline as a <strong>symbol of multi-use utility, self-care, and aesthetic simplicity<\/strong>, the campaign taps into values that resonate with young people:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DIY Empowerment:<\/strong> It feels good to solve problems yourself. Having a jar of Vaseline is like having a cheat code for life hacks \u2013 it empowers users to fix little issues on the fly, no help needed. That\u2019s a satisfying, independent feeling, and it aligns with the resourceful, do-it-yourself mindset many Gen Zers have (they famously learn everything from YouTube tutorials, after all).<\/li>\n\n\n\n<li><strong>Minimalism &amp; Sustainability:<\/strong> Rather than buying a dozen specialized products (which costs money and creates waste), using one product for many purposes is financially savvy and eco-friendly. Gen Z cares about their footprint and their budget. Vaseline checks both boxes: it\u2019s affordable and reduces clutter. One jar can literally replace an entire shelf of creams and gadgets. Less waste, more intentional living \u2013 that gives a simple product a bigger purpose.<\/li>\n\n\n\n<li><strong>Legacy &amp; Authenticity:<\/strong> In an era of gimmicky new brands, Vaseline\u2019s authenticity \u2013 150 years of history and a formula that <em>just works<\/em> \u2013 actually gives it a cool factor. It\u2019s retro, but in a genuine way, not a try-hard way. It connects them to past generations (how many products in your life can you say your great-grandparents used?). By leaning into that heritage and celebrating it (hello, goddess billboard!), Vaseline stands out from the crowd of trendy skincare startups. It\u2019s saying, \u201cI\u2019m the real deal, I\u2019ve been here all along, and I\u2019m still unmatched.\u201d There\u2019s something <em>reassuring<\/em> and even empowering in that message for young consumers who value transparency and real results over hype.<\/li>\n\n\n\n<li><strong>Emotional Connection:<\/strong> Ultimately, the campaign is injecting emotion and storytelling into a product that never really had that before. Whether it\u2019s the artful nod to creation and legacy, or the intimate everyday moments on Instagram, Vaseline is positioning itself as a brand that\u2019s part of your life story. Maybe it reminds you of your mom taking care of your scraped knee as a kid, or maybe it\u2019s the thing that saved your first DIY haircut. By highlighting these moments, Vaseline is no longer just a tub of jelly \u2013 it\u2019s <em>memories, solutions, comfort<\/em>. And building that emotional appeal is key to earning Gen Z loyalty long-term (because let\u2019s face it, petroleum jelly is petroleum jelly \u2013 but a brand that \u201cgets you\u201d is something special).<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background-color has-white-color has-black-background-color has-text-color has-background has-link-color wp-elements-6c4c2f30cc50d8a22d38da65729b3510 is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-48a3dbfb wp-block-group-is-layout-flex\" style=\"min-height:40vh;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns alignwide has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div 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First introduced in 1870, it has since become a household staple around the world, known for its pure, gentle, and multi-purpose skin protection. Made from 100% white petrolatum through a triple purification process, this simple yet powerful formula is dermatologist-recommended and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-93","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=93"}],"version-history":[{"count":22,"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/93\/revisions"}],"predecessor-version":[{"id":192,"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/93\/revisions\/192"}],"wp:attachment":[{"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}