{"id":311,"date":"2025-12-07T13:00:05","date_gmt":"2025-12-07T13:00:05","guid":{"rendered":"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=311"},"modified":"2025-12-07T13:06:51","modified_gmt":"2025-12-07T13:06:51","slug":"pr525-final-work-page","status":"publish","type":"page","link":"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=311","title":{"rendered":"PR525 Final Work Page"},"content":{"rendered":"\n
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Our Client: Walmart<\/strong><\/h2>\n\n\n\n

Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores in the United States and 23 other countries. It is headquartered in Bentonville, Arkansas.<\/p>\n\n\n\n

https:\/\/www.walmart.com<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Presentation <\/h3>\n\n\n\n

This presentation includes content like strategic background, competitive research, target audiences, story treatment, storyboard, the Iterative process, storyboard to Video Ad, and other important parts (Video Work Overview, Feedbacks, Derivative Videos…).
The main goal for Walmart we try to achieve is to change how college students see Walmart\u2014from “cheap basics store” to “stylish and affordable destination for everything I need.” We will use the “Yes, We Know” campaign to accomplish this objective, which is inspired by Walmart’s early campaign
“Did you know?”<\/p>\n\n\n\n

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View the Whole Presentation Slides Here<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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PR525 Work Collection<\/h2>\n\n\n\n
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Crisis Video Link<\/a><\/div>\n\n\n\n
Midterm Page – CAVA<\/a><\/div>\n\n\n\n
Mini Movie Link<\/a><\/div>\n\n\n\n
Final Ad Link – Main Story<\/a><\/div>\n\n\n\n
Final Ad Link – YouTube Bumper<\/a><\/div>\n\n\n\n
Final Ad Link – TikTok<\/a><\/div>\n\n\n\n
Final Ad Link – IG<\/a><\/div>\n\n\n\n
Short Ad – Alter Eco<\/a><\/div>\n<\/div>\n\n\n\n

Questions? Send Email to Xinyue Zou<\/a>.<\/p>\n<\/div>\n\n\n\n

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all_about_xinyue_zou<\/a><\/h1>\n\n\n
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