{"id":130,"date":"2025-05-06T14:51:05","date_gmt":"2025-05-06T14:51:05","guid":{"rendered":"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=130"},"modified":"2025-05-06T15:05:42","modified_gmt":"2025-05-06T15:05:42","slug":"aesop-campaign","status":"publish","type":"page","link":"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=130","title":{"rendered":"A\u0113sop Campaign"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-contrast-color has-text-color has-link-color wp-elements-27777ccb0b07559e995e013f3105220d is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-3f94fa88 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\"><h1 class=\"wp-block-site-title has-large-font-size\"><a href=\"https:\/\/xinyuezo.annenbergprhosting.com\" target=\"_self\" rel=\"home\">all_about_xinyue_zou<\/a><\/h1>\n\n<nav class=\"has-large-font-size is-responsive items-justified-right wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-f665d2b5 wp-block-navigation-is-layout-flex\" aria-label=\"Navigation\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container has-large-font-size is-responsive items-justified-right wp-block-navigation has-large-font-size\"><li class=\"has-large-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=23\"><span class=\"wp-block-navigation-item__label\">HOME<\/span><\/a><\/li><li class=\"has-large-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=78\"><span class=\"wp-block-navigation-item__label\">Past Work<\/span><\/a><\/li><li class=\"has-large-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=130\"><span class=\"wp-block-navigation-item__label\">A\u0113sop Campaign<\/span><\/a><\/li><li class=\"has-large-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=194\"><span class=\"wp-block-navigation-item__label\">Client: CAVA<\/span><\/a><\/li><li class=\"has-large-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=224\"><span class=\"wp-block-navigation-item__label\">Comp Exam \u2013 Mattel Hot Wheels x F1<\/span><\/a><\/li><li class=\"has-large-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/xinyuezo.annenbergprhosting.com\/?page_id=311\"><span class=\"wp-block-navigation-item__label\">PR525 Final Work Page<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-center\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);min-height:840px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" class=\"wp-block-cover__image-background wp-image-132 size-large\" alt=\"\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG103-1024x578.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG103-1024x578.jpg 1024w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG103-300x169.jpg 300w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG103-768x434.jpg 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG103-1536x867.jpg 1536w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG103.jpg 1934w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-10 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-d89aad35 wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p>   <br><strong>Marketing Campaign for A\u0113sop<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size has-small-font-size is-layout-flex wp-block-buttons-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.canva.com\/design\/DAGlZhqepfY\/GO5WhLslTTG-2OMiynIHUQ\/edit?utm_content=DAGlZhqepfY&amp;utm_campaign=designshare&amp;utm_medium=link2&amp;utm_source=sharebutton\" style=\"border-width:6px;border-radius:100px\"><strong>Learn More<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-5 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-5--2\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7ee84d44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">About the Campaign<\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>\u201cNourish the hands \u2013 inspire the mind\u201d<\/em><br>Aesop enables you to feel both calm and capable.<\/strong><br><br><strong>Serenity:<\/strong> Inspiration at Hand conveys that a calming moment is always accessible \u2013 encapsulated by a brief ritual of applying Aesop hand cream. It suggests a portable oasis of tranquility. The campaign visual identity reflects this with soothing colors (earthy neutrals, soft greys) and imagery of peaceful \u201cmicro-moments\u201d.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Creative Empowerment:<\/strong> Hands that are cared for are ready to sketch the next design, type the next manuscript, mold the next clay sculpture, or simply tackle the next challenge. We depict hands in creative action (paint-smeared fingers, a pen on paper, knitting needles mid-row) juxtaposed with moments of rest (hands being massaged with balm).<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Cohesive Identity:<\/strong> All campaign elements share a sophisticated, minimalist aesthetic true to Aesop.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1252\" height=\"1252\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/variant_images-size-253oz-9319944038033-4.webp\" alt=\"\" class=\"wp-image-133\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/variant_images-size-253oz-9319944038033-4.webp 1252w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/variant_images-size-253oz-9319944038033-4-300x300.webp 300w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/variant_images-size-253oz-9319944038033-4-1024x1024.webp 1024w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/variant_images-size-253oz-9319944038033-4-150x150.webp 150w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/variant_images-size-253oz-9319944038033-4-768x768.webp 768w\" sizes=\"auto, (max-width: 1252px) 100vw, 1252px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-1--3\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide is-layout-grid wp-container-core-group-is-layout-5fdb10e5 wp-block-group-is-layout-grid\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group wp-container-content-5fd69529 is-vertical is-content-justification-stretch is-nowrap is-layout-flex wp-container-core-group-is-layout-627337ab wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading is-style-text-annotation is-style-text-annotation--4\">OOH advertisements<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"line-height:1.6\"><strong>Billboard \u2013 \u201cYour Pocket-Sized Oasis\u201d<\/strong>: Placed prominently in high-traffic urban zones, this billboard features a serene composition.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"line-height:1.6\"><strong>Bus Shelter \u2013 \u201cYour Moment of Quiet\u201d<\/strong>: Designed for slower-paced urban environments like transit stops, this piece transforms a simple analog clock into a metaphor for mindful pause. <br><br>Together, these two placements tell a coherent story: <br><strong>Aesop hand cream is not merely skincare\u2014it is a ritual of calm, a tactile retreat from overstimulation.<\/strong> A\u0113sop hand balm is a seamless extension of urban well-being, aligning sensorial care with emotional presence. <\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.aesop.com\/us\/c\/body-hand\/hand-washes-and-balms\/?\">visit aesop.com for more<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1924\" height=\"1158\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG107.jpg\" alt=\"\" class=\"wp-image-137\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;width:611px;height:auto\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG107.jpg 1924w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG107-300x181.jpg 300w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG107-1024x616.jpg 1024w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG107-768x462.jpg 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG107-1536x924.jpg 1536w\" sizes=\"auto, (max-width: 1924px) 100vw, 1924px\" \/><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full wp-container-content-5fd69529\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1634\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG108.jpg\" alt=\"\" class=\"wp-image-138\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG108.jpg 1600w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG108-294x300.jpg 294w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG108-1003x1024.jpg 1003w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG108-768x784.jpg 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/WechatIMG108-1504x1536.jpg 1504w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-296fe7b0 wp-block-group-is-layout-constrained is-style-section-1--5\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--80);padding-bottom:0;padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignfull is-style-section-1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-32692c68 wp-block-group-is-layout-constrained is-style-section-1--6\" style=\"min-height:100vh;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-643ced6b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Aesop-Infographic-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Aesop Infographic.\"><\/object><a id=\"wp-block-file--media-ea4921a3-7f0d-485c-9408-8863460517ba\" href=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Aesop-Infographic-1.pdf\">Aesop Infographic<\/a><a href=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Aesop-Infographic-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-ea4921a3-7f0d-485c-9408-8863460517ba\">Download<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>Infographic: Care in Every Touch<\/strong><\/h2>\n\n\n\n<p>&#8220;<strong>A\u0113sop and the Art of<\/strong> <strong>Hand Wellness<\/strong>&#8220;<\/p>\n\n\n\n<p>At Aesop, we believe that care is a daily ritual\u2014quiet, intentional, and deeply human. This infographic draws attention to the often-overlooked toll modern life takes on our hands: the tools of expression, connection, and labor. From the health worker to the painter, the coder to the cook, the hands carry both routine and meaning.<\/p>\n\n\n\n<p>For us, these findings reaffirm a core philosophy: <strong>products should not only repair the skin, but respect the person<\/strong>. Our hand balms are formulated to restore balance where it is most needed\u2014not only through botanical efficacy, but through fragrance, texture, and the moment of pause they create.<\/p>\n\n\n\n<p>More than a product, <strong>hand care is an invitation to slow down and return to the body<\/strong>\u2014to the surfaces that hold, create, and endure. This is where function meets ritual. And that is where Aesop belongs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<p>   <br>   <br>   <\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-text-annotation is-style-text-annotation--7\">Instagram Posts: <strong>\u201cMeet the Creators\u201d<\/strong> series<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">A series of four Instagram ad posts introduces different young creators and how Aesop hand cream fits into their daily creative ritual.<br> <\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-08c01c1c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group wp-container-content-231d8afb is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d439c89b wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-5280e479 wp-block-group-is-layout-flex\">\n<p class=\"has-medium-font-size\"><strong>The Artist<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\"><br><strong>Caption:<\/strong> \u201c\ud83c\udfa8 <em>My art comes from the heart\u2026 and my hands. After hours covered in paint, I use a botanical Aesop balm to refresh and reward my skin.<\/em>&#8221; #HandsThatCreate #MeetTheCreators<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large wp-container-content-0733e5d0\"><img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"1024\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-051724@2x-627x1024.jpg\" alt=\"\" class=\"wp-image-153\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-051724@2x-627x1024.jpg 627w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-051724@2x-184x300.jpg 184w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-051724@2x-768x1254.jpg 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-051724@2x.jpg 796w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group wp-container-content-231d8afb is-vertical is-layout-flex wp-container-core-group-is-layout-05b43539 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<p class=\"has-medium-font-size\" style=\"line-height:1.1\"><strong>The Gardener<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size\" style=\"line-height:1.5\"><strong>Caption:<\/strong> \u201c\ud83c\udf31 <em>Whether I\u2019m planting trees or picking up litter, my hands can get rough. Aesop\u2019s hand balm helps heal the wear and tear, so I can get back out there tomorrow.<\/em>\u201d #HandsThatCreate #MeetTheCreators<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\" style=\"font-size:14px\"><img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"1024\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-051927@2x-627x1024.jpg\" alt=\"\" class=\"wp-image-155\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-051927@2x-627x1024.jpg 627w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-051927@2x-184x300.jpg 184w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-051927@2x-768x1254.jpg 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-051927@2x.jpg 796w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-08c01c1c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group wp-container-content-231d8afb is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d439c89b wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-5280e479 wp-block-group-is-layout-flex\">\n<p class=\"has-medium-font-size\"><strong>The Musician<\/strong><br><\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Caption:<\/strong> \u201c\ud83c\udfb6 <em>After hours of creating beats, treating my hands to rich hydration is like an encore for my senses. The scent, the feel \u2013 it\u2019s inspiration for the next melody.<\/em>\u201d<br>#HandsThatCreate #MeetTheCreators<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large wp-container-content-0733e5d0\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"1024\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-052054@2x-640x1024.jpg\" alt=\"\" class=\"wp-image-157\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-052054@2x-640x1024.jpg 640w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-052054@2x-188x300.jpg 188w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-052054@2x-768x1228.jpg 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-052054@2x.jpg 794w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group wp-container-content-231d8afb is-vertical is-layout-flex wp-container-core-group-is-layout-05b43539 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-5280e479 wp-block-group-is-layout-flex\">\n<p class=\"has-medium-font-size\"><strong>The Coder<\/strong><br><\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Caption:<\/strong> &#8220;\ud83d\udcbb <em>Building the next big app means long coding sessions. Taking a minute to hydrate my hands with Aesop isn\u2019t a break from work \u2013 it\u2019s part of staying in the zone.<\/em>\u201d#HandsThatCreate #MeetTheCreators<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\" style=\"font-size:14px\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"1024\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-052140@2x-630x1024.jpg\" alt=\"\" class=\"wp-image-158\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-052140@2x-630x1024.jpg 630w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-052140@2x-184x300.jpg 184w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-052140@2x-768x1249.jpg 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Jietu20250506-052140@2x.jpg 798w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-container-core-group-is-layout-bf06588a wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>Blog Post &#8211;<\/strong> Calm in the Palm: A Daily Ritual for Busy Hands<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cbe57604 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-color:var(--wp--preset--color--accent-6);border-top-width:1px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<p>In the cadence of modern urban life, quiet is a luxury\u2014one often buried beneath digital noise, meetings, and moments that blur into one another. Yet, serenity does not always require an escape. Sometimes, it simply begins in the palm of your hand.<br><br>At Aesop, we believe that the most effective acts of self-care are not those performed occasionally, but those seamlessly woven into the rhythm of your day. In our pursuit to cultivate thoughtful living, we introduce the concept of the <strong>micro-ritual<\/strong>: a brief, intentional moment that anchors the mind and soothes the senses\u2014without interrupting the demands of a fast-paced schedule.<br><br>Our hand balms are formulated with this philosophy in mind. Enriched with botanicals renowned for their calming and restorative properties\u2014lavender for relaxation, rosemary for clarity, and mandarin rind for gentle revitalisation\u2014each balm offers more than functional skincare. It invites a sensory interlude.<br><br>We encourage the following simple yet transformative ritual: pause. Step away from the digital stream. Uncap the balm. Massage slowly into the hands\u2014beginning at the wrists, tracing each knuckle, and circling the fingertips. Inhale deeply. Let the aromatic profile transport you, however briefly, to stillness.<\/p>\n\n\n\n<p>Such a practice does not merely restore dry skin. It recentres thought, encourages presence, and honours the role of the hands\u2014not just as tools of productivity, but as extensions of intention and care. Whether composing music, typing code, painting, writing, or planting\u2014your hands articulate your inner world. They carry your work, your thoughts, your ambitions.<br><br>This is not indulgence. It is investment. A commitment to oneself that acknowledges that even amidst professional urgency and creative pursuit, wellness must remain non-negotiable. The ritual may be small. But its impact is profound. In every commute, between every task, in the soft space between action and thought\u2014you hold the capacity for calm.<\/p>\n\n\n\n<p>Discover your <strong>pocket-sized sanctuary<\/strong>. Let your hands lead the way.<br> <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.aesop.com\/us\/r\/the-athenaeum\/\">Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-contrast-color has-text-color is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f306f087 wp-block-group-is-layout-flex\" style=\"min-height:40vh;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\"><div style=\"margin-bottom:6px;\" class=\"is-default-size aligncenter wp-block-site-logo\"><a href=\"https:\/\/xinyuezo.annenbergprhosting.com\/\" class=\"custom-logo-link\" rel=\"home\"><img loading=\"lazy\" decoding=\"async\" width=\"1337\" height=\"1600\" src=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/02\/IMG_3528.jpg\" class=\"custom-logo\" alt=\"all_about_xinyue_zou\" srcset=\"https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/02\/IMG_3528.jpg 1337w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/02\/IMG_3528-251x300.jpg 251w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/02\/IMG_3528-856x1024.jpg 856w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/02\/IMG_3528-768x919.jpg 768w, https:\/\/xinyuezo.annenbergprhosting.com\/wp-content\/uploads\/2025\/02\/IMG_3528-1284x1536.jpg 1284w\" sizes=\"auto, (max-width: 1337px) 100vw, 1337px\" \/><\/a><\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Proudly powered by <a href=\"https:\/\/wordpress.org\">WordPress<\/a><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-normal-icon-size is-style-logos-only is-nowrap is-layout-flex wp-container-core-social-links-is-layout-65900438 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-mail  wp-block-social-link\"><a href=\"mailto:xinyuezo@usc.edu\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19,5H5c-1.1,0-2,.9-2,2v10c0,1.1.9,2,2,2h14c1.1,0,2-.9,2-2V7c0-1.1-.9-2-2-2zm.5,12c0,.3-.2.5-.5.5H5c-.3,0-.5-.2-.5-.5V9.8l7.5,5.6,7.5-5.6V17zm0-9.1L12,13.6,4.5,7.9V7c0-.3.2-.5.5-.5h14c.3,0,.5.2.5.5v.9z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Mail<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/suan_sour\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/mavis-zou-36079622b\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About the Campaign \u201cNourish the hands \u2013 inspire the mind\u201dAesop enables you to feel both calm and capable. Serenity: Inspiration at Hand conveys that a calming moment is always accessible \u2013 encapsulated by a brief ritual of applying Aesop hand cream. It suggests a portable oasis of tranquility. The campaign visual identity reflects this with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-130","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130"}],"version-history":[{"count":14,"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/130\/revisions"}],"predecessor-version":[{"id":166,"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/130\/revisions\/166"}],"wp:attachment":[{"href":"https:\/\/xinyuezo.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}